WordPress vs Craft CMS: which should you choose?

garrett’s headshot By Garrett, 14 Feb 2022

Content management systems (CMSs) allow you to create, edit and manage pages and content on your website with little need for ongoing development support. There are hundreds of CMSs available to you, but this article will focus on the two that we talk to clients the most about: WordPress and Craft.

WordPress was one of the first CMSs. Initially, pre built as a blogging platform, it has evolved into a more traditional content management system over the last 20 years. With the all-inclusive evolution, the open source interface is known to feel clunky. But it’s free!

Craft solves common content management pain points out of the box without requiring complex workarounds or too many third-party plugins. It’s built for modern websites to be what you need and nothing more. Craft costs $299 upfront and then $59 per year after that. Craft shines in its ability to power custom websites with unique content needs and relationships.

Good Work is a Craft shop. We’ve been working with Craft since day one, we’re a verified partner, and it’s the CMS platform we use to make 99.9% of our websites.

BUT... unless you’re coming to us with a preexisting Craft website or did your research and already want to build your website in Craft, nine times out of ten, you’re probably much more familiar with WordPress. This is especially true for our design agency clients who may be hesitant to go all-in on a system that they’ve heard little to nothing about.

The questions I get about WordPress vs Craft CMS usually fall into the following four categories:

  1. Ease of Use
  2. Website Security
  3. Search Engine Optimization
  4. Development Community

Let’s get to it. For the purpose of this article, I’m going to assume you’re familiar with WordPress and are looking to learn more about Craft to decide if it’s suitable for you.

Wordpress vs Craft CMS ease of use

As I mentioned earlier, WordPress tends to be bulkier because of how much is included, whereas Craft will feel more intuitive because it’s built to be just what you need and nothing more. To demonstrate, I set up fresh installations of both systems.

Craft CMS and WordPress admin panels side by side

Along the left-hand navigation in Craft, there are seven choices: Entries, Globals, Categories, Assets, Users, Utilities, and Plugin Store. More often than not, a typical website by Good Work will only show four of these: Entries, Globals, Assets, and Users. (Compare that to 15 or so for WordPress.)


There are three different types of entries in Craft: Singles, Channels, and Structures.


Singles are for one-off pages like a homepage or about page, and while it’s a minor feature, it’s a crowd favorite. Historically, content managing one-off pages can be slightly awkward, but with Craft, it is intuitive.


Channels are for repeatable content like news, blog posts, or even an A-Z dictionary. It includes content ordered chronologically or alphabetically.


Structures are for repeatable content that you control the order. Think employees on a team page or a list of services on your service page. Once you wrap your head around this, it’s a huge selling point for Craft CMS.


Within Globals, you’ll find a place to store content used throughout the site, not just within a specific entry. Use Globals for content like phone numbers, company addresses, or social media links.


Assets are just that. A place where all the files (images, videos, PDFs, etc.), whether assigned to an entry or not, can be organized and easily located.


Lastly, users. This is where you manage user permissions and settings for the different content editors on your website.

Finally, Craft’s Live Preview feature is second to none. Content editors need to see the effects of their content changes before going live, and live preview allows you to do just that, in real-time, directly from Craft’s control panel.

Website security

Internet security issues are only increasing, and this is an area where Craft shines. WordPress websites are vulnerable to security threats such as malware infections, brute force attacks, and SQL injections in plugins and themes. Since it’s the most widely used content management system, it is more known and targeted by hackers. WordPress accounts for 40% of the internet, but in 2018 it accounted for 90% of CMS hacks. No matter what CMS you choose, you should keep your website and plugins up to date, use strong passwords, and implement security patches. If you have a WordPress website you should follow WordPress security best practices and regularly backup your data to mitigate potential risks. This is true to Craft as well, though Craft is far less targeted (see: 90,000 sites vs. 30 million sites), and Craft does not have themes, one of the main vulnerabilities in WordPress.

For more information on Craft’s Security, you can read the security guides on their websites.

Search engine optimization

While technical SEO mainly falls to the developer and is rarely CMS-related, Craft and WordPress both have good solutions for managing SEO content. If you’ve worked with WordPress before, then you’re familiar with Yoast.

Yoast is a popular SEO plugin for WordPress that helps website owners optimize their content for search engines. It provides real-time analysis of content, including readability, keyword density, and meta tags. It also offers suggestions for improving on-page SEO and provides XML sitemap functionality. Overall, Yoast is a useful tool for improving the search engine visibility and ranking of WordPress websites.

The Craft alternative to Yoast is called SEOmatic.

Seomatic is a powerful SEO plugin for Craft CMS that allows website owners to optimize their content for search engines. It provides advanced control over meta tags, structured data, and social media metadata. Seomatic also offers functionality for generating XML sitemaps and monitoring website analytics. Overall, Seomatic is a comprehensive tool for improving the SEO performance of Craft CMS websites. If you’re interested in learning more, we have written extensively on the topic of Craft and SEO in our How to set up an SEO-friendly Craft CMS website article.

Development community

On the one hand, we have WordPress, the most widely used content management system on earth. There are over 35 million WordPress sites, and it powers over 40% of the internet. StackExchange, where developers ask other developers questions, has 175,000 WordPress members (developers). It’s not hard to find WordPress development.

Roughly 90,000 websites use Craft, which is A LOT. It’s easy to find Craft developers, too. As of this writing, there are 10,800 StackExchange members (developers) and 200 verified Craft Partner companies. Needless to say, if your Craft developer gets hit by a bus, your website will be okay.

Both Craft and WordPress are far from proprietary. They have a large enough user base that you’ll never need to worry about finding future development resources or getting stuck with a development company that you’re unhappy with.

Does Craft power 40% of the internet? No. But it has a large (and growing) development community and has been adopted by big names like PBS and Tito’s.

In summary

If you’re trying to decide whether to go with Wordpress vs Craft CMS, always consider your website goals. Both systems can handle Search Engine Optimization and have thriving development communities. But if you want a modern website that’s a joy to use and much less likely to get hacked, that’s Craft CMS every time.

Further reading