Tito’s Handmade Vodka
An ongoing partnership and digital infrastructure that’s as smooth and reliable as Tito’s Vodka.
The situation
Tito’s Handmade Vodka is America’s Original Craft Vodka.
In 1995, Bert “Tito” Beveridge obtained the first legal permit to distill in Texas and created Tito’s Handmade Vodka. Today, it’s is a household brand that continues to distill, bottle and distribute from right here in our home state of Texas.
We’ve been working with the team at Tito’s since 2019 on a wide variety of digital strategy, design and technology projects, so when they came to us with the idea of the next iteration of the Tito’s digital platform, we excitedly rolled up our sleeves to deliver a user-friendly digital infrastructure that matches the personality of America’s top selling vodka brand.
Our approach
Our team clicked with the team at Tito’s right away. As fellow Texans, we were excited to help them maintain their fresh, new site, as well as bring some additional functionality and features they didn’t previously offer. With our reliable project managers and systems, we are always able to align on expectations and timelines from the get-go, which sets both teams up for success.
But our trusted partnership goes well beyond functionality and features. We’ve served as an extension of their streamlined marketing team since 2019. With the help of our strategy, design, technology and project management team, we’ve helped the Tito’s Handmade team focus more of their time and energy on building a global brand.
With ongoing projects, we’re in constant communication with the Tito’s team. Through a combination of weekly status updates over email, real-time channels like Slack, and ongoing project management, we help prioritize their projects and keep tasks moving forward.
Our team brings their visions to life (big and small) while our project managers keep their digital projects humming along so that they can accomplish even more.
We come to Good Work with rough ideas and concepts, and they recommend strategic solutions. They bring clarity to every project and deliver work that’s beautiful, functional and on-brand for us.
Katy Gelhausen
Highlights so far
- Digital strategy, design and technology partner for over 6 years
- Strategic planning partnership to support campaigns for Craft, Shopify and microsites
- Creative problem solving to help reach digital marketing goals
- Regular digital upkeep and maintenance
- Won ‘Best Viral PR Campaign Honoree’ at the Webby Awards for Tito’s in a Can*